Our Brand Guide

App.com.mm Brand Guidelines

1. Logo Versions

• • Primary Logo: Full-color version with deep blue (#003366) background, white
    (#FFFFFF) main element, and yellow (#FFD700) accent.
  •  Monochrome Logo: Black or white versions for use in grayscale or single-color
    applications.

2. Clear Space & Sizing

• • Ensure a minimum clear space around the logo equal to the height of the “A” in the logo.
    This clear space must be free from other graphics, text, or images.
  • Minimum size: The logo should not be smaller than 24px in height for digital use or 0.5
    inches in print, ensuring readability.

3. Color Palette

• • Primary Colors:
    o Deep Blue: #003366 (used as the background or for key brand elements)
    o White: #FFFFFF (used for main text, highlights, and contrasts)
    o Yellow Accent: #FFD700 (for highlights and key accents, particularly for drawing attention)
  • Secondary Colors (optional for supporting elements):
    o Light Gray: #C0C0C0 (for backgrounds or subtle design elements)
    o Dark Gray: #333333 (for text and icons in secondary information areas)

4. Typography

• • Primary Typeface: Use a sans-serif font like Roboto or Montserrat for a modern, clean
    look.
  • Body Text: Arial or Helvetica can be used for body text, ensuring readability and
    consistency.
  • Font Usage: Bold for headings, regular for body text, and italics for emphasis only when
    necessary.

5. Logo Usage Guidelines

• • Backgrounds: The logo should ideally be placed on a white or deep blue (#003366)
    background. Avoid placing the logo on busy or low-contrast backgrounds to ensure
    clarity.
  • Do Not:
    o Alter or recolor the logo outside of the provided brand colors.
    o Stretch, distort, or rotate the logo.
    o Apply any shadows, gradients, or effects to the logo unless approved for specific purposes.

6. Icon Use

• • When using a logo icon (e.g., just the circular element without text), maintain the clear
    space and color guidelines.
  • The icon alone should be used only in contexts where the full logo is already established,
    such as social media profile pictures or app icons.

7. Social Media & Digital Guidelines

• • For social media, use the primary logo on profile images. For post designs, maintain clear
    space and use brand colors as accents.
  • Favicons and App Icons: Use the icon element alone, centered, with the primary blue
    background color.

8. Application

• • Print: Use high-resolution vector files for all print materials to ensure clarity.
  • Digital: Use PNG or SVG files for clear, scalable digital use.
  • Presentation: Use brand colors consistently in backgrounds, accents, and typography to
    maintain a cohesive look.

This brand guideline will help maintain consistency and professionalism in the visual
representation of App.com.mm across various media.